EasyBank Raises $370K to Simplify Access to Credit in Tunisia

Tunisian fintech startup EasyBank has raised 1.2 million dinars (about $370,000) from undisclosed investors. Founded in 2023, the company runs a digital platform that uses AI to make it easier to get loans and other banking services. It plans to use the money to improve its platform and expand into the Middle East, North Africa and France.

EasyBank's $370,000 raise: the essentials

• Amount: TND 1.2 million, about $370,000.
• Investors: not disclosed. The round type was not specified either.
• Announced: Wamda first reported the deal on 31 January 2025, and EasyBank's announcement was covered on 4 February 2025.
• Leadership: the company was founded by a group of entrepreneurs and fintech specialists and is led by CEO Mohamed Khelifi.
• Use of funds: platform improvements and expansion to underserved markets in MENA and France.

What EasyBank does

Despite its name, EasyBank is not a licensed bank, and none of the reports describe it as a lender. According to Wamda and Launch Base Africa, it is a digital platform that simplifies banking products and helps users apply for loans and access other banking services.

AI is central to the product. EasyBank says its tools analyse user data to give personalised financial recommendations and to speed up loan eligibility checks, so getting credit takes less time and paperwork. The target users are individuals and businesses that find traditional banking hard to access.

None of the coverage gives user numbers, partner banks or licensing details. It is therefore not clear from public sources how the platform earns money or which banks it works with.

The market gap it is targeting

EasyBank is targeting a real problem. According to the World Bank's Global Findex, only 37.8% of Tunisian adults had an account with a financial institution or mobile money provider in 2024. That figure has barely moved since 2017 (36.9%). See financial inclusion in Tunisia for the full data.

For many Tunisians and small businesses, the hard part is not opening an account but understanding loan products, gathering documents and knowing whether they qualify. A tool that compares offers and pre-checks eligibility could help, provided it has strong links with the banks that actually make the loans.

Expansion: MENA and France

In a statement reported by Launch Base Africa, Khelifi said: "Our goal is to bridge the gap between traditional banking and the digital economy." He added: "With this investment, we are well-positioned to scale our operations and bring our solutions to new markets."

France is an obvious target for a Tunisian fintech because of its large Tunisian diaspora. But each new market brings its own licensing and data-protection rules, and $370,000 does not go far when spread across several countries. The company has not published a timeline or named the markets it will enter first.

A small round in a tightening market

The raise is modest, but it came at a useful time. Launch Base Africa listed EasyBank among the six disclosed deals worth about $5.4 million in Tunisia in H1 2025. A year later, in H1 2026, the same publication found almost no disclosed equity deals in the country (see near-zero equity deals in H1 2026).

The contrast shows how quickly funding conditions changed. Tunisian fintechs that raised in 2025 now have to stretch that capital in a market where follow-on rounds are hard to find. For founders preparing a raise, see how to raise funding as a Tunisian fintech.

Why it matters

EasyBank is one of several Tunisian startups trying to use digital tools to reach people banks have not served well. The questions to watch are whether it can sign lasting partnerships with Tunisian banks, how it handles regulation as it grows, and whether a seed-sized round is enough to reach several markets. For context on where such players fit, see can neobanks emerge in Tunisia?