Flouci: Profile of Tunisia's Mobile Wallet and Banking App
Founded as Kaoun in 2018, Flouci has become one of Tunisia's best-known fintech apps, combining a wallet, a bank account opened remotely and merchant payments.
Key takeaways
- Flouci is built by Kaoun, a Tunisian startup founded in 2018 by Anis Kallel, Nebras Jemel and Rostom Bouazizi; the app launched in 2020.
- It is not a bank: accounts are held with partner banks (Attijari Bank and BTE have been named), while Flouci operates as a BCT-authorised payment facilitator.
- Forbes Middle East reported 67,000 active users and $91.2 million in processed transactions as of December 2024; by June 2026 Flouci cited over 140,000 accounts opened.
- Its growth now depends on merchant acceptance, from Monoprix QR payments to a Shopify plugin, and partnerships such as Orange's Max It app.
Flouci is one of the most visible names in Tunisian fintech: a mobile app that combines a wallet, a bank account opened from a smartphone and payment tools for merchants. It is built by Kaoun, a startup that chose to work with banks rather than around them. This profile covers Flouci's history, products, numbers and the regulatory model it operates under.
Flouci at a glance
- Company: Kaoun, founded in 2018 by Anis Kallel, Nebras Jemel and Rostom Bouazizi, according to We Are Tech Africa. Forbes Middle East lists Flouci's founding year as 2020, the year the app launched.
- Base: Tunis; Forbes Middle East lists Tunisia and the Netherlands as headquarters.
- Model: wallet plus a partner-bank account, cards and merchant payment acceptance.
- Status: described by the company as a payment facilitator authorised by the Banque Centrale de Tunisie (BCT), PCI DSS certified since November 2023.
From e-signature to wallet
Kaoun's first product was not a payment service. In April 2020, during the COVID-19 lockdown, it offered remote issuance of DIGIGO electronic signatures from TunTrust, the national certification authority, using a video call with a verification agent. Kaoun said it had built its own fully remote identity verification (KYC) software with TunTrust.
That remote onboarding became the base for payments. In November 2020, Attijari Bank, which incubated Kaoun, launched Flouci-based services: a 100% online "Webank" account opened by video interview, and a linked Flouci wallet for real-time transfers between users and QR-code payments at affiliated merchants. In June 2022, BTE (Banque de Tunisie et des Emirats) launched its own offer through the Flouci app, connected to the national mobile payment switch the BCT had just launched. The pattern is clear: Flouci provides the technology and the customer experience; a licensed bank holds the account.
For more on how remote onboarding works under Tunisian rules, see our article on e-KYC and AML in Tunisia.
Products
Flouci's product set, as described by Forbes Middle East and the company:
- Accounts: free accounts with an IBAN and savings accounts, opened through partner banks.
- Cards: virtual and physical dinar cards. In November 2024, Flouci and BTE launched a physical card delivered to the user's home, reserved for paid "Plus" and "Premium" plans.
- Wallet: transfers by phone number or QR code, cardless cash withdrawal at ATMs, bill payments and phone top-ups.
- Cash network: a network of corner shops for cash-in and cash-out.
- Merchant tools: a payment gateway with plugins for WooCommerce, PrestaShop and Converty, and since June 2026 a native Shopify plugin.
Traction and funding
Public figures are scattered and come mainly from the company or rankings based on company data:
- October 2024: about 60,000 active users, 57,902 bank accounts opened and 11,000 cards issued (Forbes Middle East 30 Under 30).
- December 2024: 67,000 active users, over 305,000 downloads and $91.2 million in transactions processed (Forbes Middle East Fintech 50, 2025).
- June 2026: nearly 500,000 downloads and more than 140,000 accounts opened since launch (Entreprises Magazine).
Flouci has raised more than $2 million from investors including Launch Africa Ventures, Rally Cap VC and Musha Ventures, according to Forbes Middle East. It was among 22 startups selected in May 2024 for the second cohort of Visa's Africa Fintech Accelerator, and joined the Google for Startups Accelerator in 2020. For context on the market, see our overview of mobile payments in Tunisia.
Merchant and partner deals
Flouci's recent strategy is about acceptance and distribution:
- Monoprix (March 2025): customers can pay by scanning a Flouci QR code at checkout.
- Orange Tunisie (April 2025): the Flouci wallet is integrated into Orange's Max It app for instant mobile and internet top-ups, with bill payments and transfers planned.
- Shopify (June 2026): a plugin that lets Tunisian merchants accept online payments without a developer, pitched as an alternative to cash on delivery.
Regulatory model and open questions
Flouci does not hold a banking licence. Tunisian law reserves deposit-taking to banks, so Flouci relies on partners such as Attijari Bank and BTE. In January 2024, the BCT published guidelines for payment facilitators requiring them to work with a licensed acquirer, and Flouci describes itself as authorised under that framework.
The open questions are the ones facing every Tunisian fintech:
- Expansion. Forbes Middle East reported plans for Morocco, Algeria and Benin in 2025. We found no public confirmation that these launches happened.
- Competition. Telecom-backed wallets and licensed payment institutions entered the market in 2026, with physical shop networks.
- Unit economics. Free accounts and low merchant fees require scale that the Tunisian market only partly offers.
For a wider view of the companies around it, see our Tunisia fintech ecosystem map.
Companies in this article
Frequently asked questions
Is Flouci a bank?
No. Flouci is an app built by the startup Kaoun. Bank accounts are held with partner banks such as Attijari Bank and BTE, and Flouci describes itself as a payment facilitator authorised by the Central Bank of Tunisia.
Who founded Flouci?
Kaoun was founded in 2018 by Anis Kallel, Nebras Jemel and Rostom Bouazizi, according to We Are Tech Africa. The Flouci app launched in 2020.
How much has Flouci raised?
Forbes Middle East reported in 2024 that Flouci had raised more than $2 million from investors including Launch Africa Ventures, Rally Cap VC and Musha Ventures. Individual round sizes have not been widely published.
Can merchants accept Flouci payments online?
Yes. Flouci offers a payment gateway with plugins for WooCommerce, PrestaShop and Converty, and launched a native Shopify plugin in June 2026. In stores, customers can pay by scanning a QR code.
Sources
- Nebras Jemel and Anis Kallel – 30 Under 30 2024 — Forbes Middle East
- Flouci (by Kaoun) – The Middle East's Fintech 50 2025 — Forbes Middle East
- En Tunisie, Flouci se mue en banque mobile — We Are Tech Africa
- Attijari bank lance un nouveau service de paiement mobile via l'application Flouci — Managers
- Tunisie : Flouci lance un plugin de paiement natif pour Shopify — Entreprises Magazine
- Orange Tunisie et Flouci : un partenariat stratégique — Challenges TN
This article is for information only and is not legal, financial or investment advice. Figures are dated and sourced; check the latest official publications before making decisions.
